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Free Banner services, Page 2
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 BannerExchange - Are you looking to drive extra traffic to your site? BannerExchange is a solid free banner exchange, with a 2-to-1 ratio, that offers comprehensive ad campaign tracking and reports. Easy to sign up for and implement on your site. You can store up to three banners in your account, so you can switch back and forth to evaluate which is most effective.
- WebSite Designs Banner Exchange - Here's a new banner exchange that offers a generous 3:2 ratio (meaning that for every three banners shown on your
site, your own banner is shown twice on other members sites). Banner sizes here must by 400 by 60 pixels and no larger than 12 kilobytes. They offer 500 free banner impressions (credits) for all members after thirty days.
- AssociatePrograms.com - If you're looking to make some money off your site, then pull up a chair and spend some time at this comprehensive Australian site. AssociatePrograms.com offers an excellent roundup of associate and affiliate programs on the Web, as well as Web marketing tips, tricks, tools & techniques.
- Eurobanner - This is a free banner exchange service from Europe that offers a standard 2-to-1 ratio. Easy to set up. They offer Web site stats and a counter. With this service you can choose your audience (i.e.: have your banner displayed to European audiences only). Your banner must be 400 by 40 pixels and no larger than 12K.
- SiteRewards.com - Got a Web site? Want to make some money from it? Here's an outstanding new directory that offers a comprehensive roundup of the Web's various affiliate revenue programs. SiteRewards.com offers listings and descriptions of over 600 affiliate programs, as well as a handy search engine to help you quickly find just the right program for your site. (One of the best directories of its kind).
- Refer-it - Refer-it is the Web's authority on revenue sharing programs. At this search engine and guide, you'll find hundreds of affiliate, associate, referral, and bounty programs reviewed. A number of imitator sites have emerged since Refer-it came online in 1998, but this site remains the definitive resource of its kind.
- LinkExchange - This banner exchange service (now part of the Microsoft Network) is the biggest and best-known of its type. We've used this service since June, 1996, and have found them to be fairly reliable and competent, (although service has deteriorated somewhat in the past six months). You get one exposure of your banner for every two hits to your page. Banners at one time here were 400-by-40 pixels, but LinkExchange has phased these out in favor of the nearly-universal 468-by-60 size. Note: some WebTV users report technical problems getting LE to accept their banners.
- LinkExchange experienced some problems in the past few months with being late on delivering sites the banners exposures that they owe them. We've had a number of complaints from Webmasters saying that they are owed thousands of exposures. TheFreeSite.com itself was owed several thousand exposures at one point, although they eventually were delivered. LinkExchange says the problem is the "result of sharp increases in traffic and other compounding bugs which strained our system and impeded the smooth flow of ads."
- SmartClicks - An innovative banner service that goes above and beyond most other link exchanges in many ways in that you can target your banner to a specific audience. We've used SmartClicks for two years and have generally been impressed, particularly with their targeting control panel and stats. Along with Link Exchange, SmartClicks is one of the Web's most reliable banner services. Your banner here will be 468 by 60 pixels.
- HyperBanner - A competent, well-run free banner exchange service with a twist: its banners are Java-based. The advantage to this approach is that you can have far more informative and eye-catching banners than is possible with standard image banners. The only drawback is that Java banners take longer to load. Still, this is clearly the trend of the future and someday all banners will likely be Java-based. HyperBanner allows you to target specific geographic regions and/or topics (such as software, children's content, sports, etc.)
- The Net One - If you're looking to build traffic on your site, this handy directory is an excellent place to get listed. One advantage to this directory is that once you submit your site here, it'll appear instantly. They also offer a free HTML mail newsletter that features lots of useful Web site promotion tips, tools and articles.
- Net-On's Banner Exchange - A growing Sweden-based link exchange that offers you a generous 4:5 banner exposure ratio. Animated gifs are OK. They accept banners of varying sizes, which can be a drawback, as you can't take advantage of the HTML size tags to speed up loading of banner images. Sometimes their banners don't load quickly which can hold up your page at times. They still have a ways to go before they can be considered in the top rank of banner exchanges.
- 123Banners - An up-and-coming link exchange with around 4,000 members. The concept is simple: by joining, you agree to display advertising banners for other members, and they agree to display banners for you. You can decide what type of sites to advertise on and advertise for so you don't need to worry about inappropriate material showing up on your pages. You get one exposure of your banner for every two banners displayed on your site (similar to Link Exchange).
- BannerSwap - This banner service also offers a 2-to-1 ratio. Our own experience with this link exchange was disappointing. We often had far lower click-through ratios that we've had with other link exchanges (using the same banner).
- TradeBanners Network. - This service is similar to Link Exchange. We tried it for several months and found them to be a competent service. However, our banners consistently got lower click-through ratios than on Link Exchange or SmartClicks (even with the same design!)
- LinkTrader - This banner exchange offers a higher-than-average 70-to-30 ratio. Banners must be 400 by 50 pixels. Our results with this banner service were less than ideal. Despite the higher ratio, we had few hits through LinkTrader than through Link Exchange, using the same banner. Your own mileage may vary. Incidentally, LinkTrader recently began offering free E-mail accounts, as well.
- Safe-Audit Banner Service - Safe-Audit is a reasonably reliable commercial banner service. This British-based company offers complete and up-to-date statistics, so you can see how your banners are performing at a glance. The only quibbles we have with Safe Audit are the site's cumbersome interface and the fact that it's not always easy to get a response to your questions.
Note: not all sites are accepted for the program.
- Penny Web -
This is a banner service that claims to let you "promote your site at no risk with guaranteed visitors" and to "generate income by hosting banners." Our own experience with Penny Web was disappointing. We get a lot of traffic here at The Free Site, but apparently not enough to generate income with Penny Web. We never received a cent for our participation with this program. Their "host reports" site that purports to give you your account's current data was cumbersome and difficult to get meaningful information from. Their tech support was not helpful. Our advice: be wary of any banner service that claims to pay you.
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